Real estate can be a tacky place. Mark Spain has an ad campaign talking about a “guaranteed offer on your home”. It is on almost all of his billboards now, I suspect because it is working. People who know what that means, however; realize that it is just a wholesale offer that is 30% or more under market value. In other words, he says if we don’t sell it at retail, I guarantee you a wholesale offer. Which when flipped also makes him money. I think, if people knew what the “guaranteed offer” meant, they would see him as ‘predatory’. But people do not understand, you do not pick a professional service off of billboards, and they don’t know that guaranteed offers are predatory.
